{"product_id":"feliway-optimum-diffuser-starter-kit-cats-b08ldnz1rf","title":"FELIWAY Optimum Plug-In Diffuser Starter Kit for Cats","description":"\u003cstyle\u003e\n.vn-pdp-body{line-height:1.6}\n.vn-pdp-body p{margin:0 0 14px}\n.vn-pdp-ad-label{font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:#6b6b6b;margin:0 0 6px}\n.vn-pdp-intro{margin:0 0 20px}\n.vn-pdp-intro__hero-line{font-size:1.25em;font-weight:600;margin:6px 0 8px;color:#111}\n.vn-pdp-intro__promise{font-size:1.15em;margin:6px 0 14px}\n.vn-benefit-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:14px;margin:20px 0}\n.vn-benefit{box-sizing:border-box;flex:0 1 calc(25% - 10.5px);border:1px solid #e4e4e4;border-radius:10px;padding:14px 16px;font-size:.97em;line-height:1.5}\n@media (max-width:900px){.vn-benefit{flex-basis:calc(50% - 7px)}}\n@media (max-width:520px){.vn-benefit{flex-basis:100%}}\n.vn-benefit strong,.vn-benefit-list strong{color:#a15c07}\n.vn-benefit-list{margin:16px 0;padding-left:22px}\n.vn-benefit-list li{margin:0 0 10px;line-height:1.55}\n.vn-pdp-section{margin:28px 0}\n.vn-pdp-section h3{margin:0 0 10px}\n.vn-pdp-section p{margin:0 0 14px}\n.vn-image-copy-group{display:flex;flex-wrap:wrap;justify-content:center;gap:24px;margin:28px 0}\n.vn-image-copy{box-sizing:border-box;flex:0 1 calc(50% - 12px);display:flex;flex-direction:column;gap:14px;border:1px solid #e4e4e4;border-radius:10px;padding:14px}\n.vn-image-copy img{width:100%;height:auto;border-radius:8px;display:block}\n.vn-image-copy__body{flex:1 1 auto}\n@media (max-width:700px){.vn-image-copy{flex-basis:100%}}\n.vn-image-copy__body h3{margin:0 0 8px}\n.vn-sizing{margin:28px 0}\n.vn-sizing table,.vn-spec-table table{width:100%;border-collapse:collapse;margin:12px 0}\n.vn-sizing td,.vn-sizing th,.vn-spec-table td,.vn-spec-table th{border:1px solid #e4e4e4;padding:8px 10px;text-align:left;font-size:.95em}\n.vn-spec-table{margin:28px 0}\n.vn-callout{border:1px solid #e2e2e2;border-radius:10px;padding:18px 20px;margin:28px 0;background:#fafafa}\n.vn-callout h4{margin:0 0 10px;font-size:1.05em}\n.vn-callout p{margin:0 0 10px}\n.vn-callout p:last-child{margin-bottom:0}\n.vn-callout--emphasis{border:1px solid #d97706;background:#fff8ec}\n.vn-faq{margin:28px 0}\n.vn-faq__item{margin:0 0 16px}\n.vn-faq__item dt{font-weight:600;margin:0 0 4px}\n.vn-faq__item dd{margin:0}\n.vn-affiliate-cta-slot{margin:22px 0;text-align:center}\n.vn-affiliate-cta-img{display:inline-block;line-height:0;border-radius:8px;transition:transform .18s ease,filter .18s ease}\n.vn-affiliate-cta-img img{display:block;width:280px;max-width:100%;height:auto;margin:0 auto}\n.vn-affiliate-cta-img:hover{transform:translateY(-2px);filter:brightness(1.08) drop-shadow(0 6px 10px rgba(0,0,0,.18))}\n.vn-affiliate-cta-img:active{transform:translateY(0);filter:brightness(.97)}\n.vn-affiliate-cta-img:focus-visible{outline:2px solid #ff9900;outline-offset:3px}\n@media (prefers-reduced-motion:reduce){.vn-affiliate-cta-img{transition:none}.vn-affiliate-cta-img:hover{transform:none}}\n.vn-affiliate-cta-slot__line{font-size:.9em;color:#555;margin:8px 0 0}\n.vn-affiliate-cta-slot__note{font-size:.85em;color:#777;margin:4px 0 0}\n.vn-pdp-body a.vn-store-cta{display:inline-block;min-width:260px;max-width:100%;box-sizing:border-box;padding:12px 28px;border:0;border-radius:3px;background:#ff3c20;color:#fff;font-family:Roboto,sans-serif;font-size:15px;font-weight:600;line-height:1.4;text-align:center;text-decoration:none;transition:filter .18s ease,transform .18s ease}\n.vn-pdp-body a.vn-store-cta:hover,.vn-pdp-body a.vn-store-cta:focus{background:#ff3c20;color:#fff;filter:brightness(.92);transform:translateY(-1px)}\n.vn-pdp-body a.vn-store-cta:focus-visible{outline:2px solid #222;outline-offset:3px}\n.vn-affiliate-disclosure{font-size:.82em;color:#888;margin:32px 0 0;padding-top:12px;border-top:1px solid #eee}\n\u003c\/style\u003e\n\u003cdiv class=\"vn-pdp-body\"\u003e\n\u003cdiv class=\"vn-pdp-intro\"\u003e\n\u003ch1\u003eFELIWAY Optimum Plug-In Diffuser Starter Kit for Cats\u003c\/h1\u003e\n\u003cp class=\"vn-pdp-intro__hero-line\"\u003eYour cat will hide when the fireworks start. Get that room ready now.\u003c\/p\u003e\n\u003cp class=\"vn-pdp-intro__promise\"\u003eA frightened cat doesn't want a cuddle. It wants somewhere to hide, and the kindest thing you can do is make that place ready in advance. Plug this diffuser in about two weeks before the fireworks, in the room your cat retreats to, and leave it running day and night. Alongside a few high hiding spots and drawn curtains, it helps make that room feel calmer by the time the first bang goes off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-amazon-live\" data-vn-amazon-asin=\"B08LDNZ1RF\" data-vn-href=\"https:\/\/link.amazon\/B0iZunqcL\" hidden\u003e\u003c\/div\u003e\n\u003cdiv class=\"vn-benefit-grid\"\u003e\n\u003cdiv class=\"vn-benefit\"\u003e\n\u003cstrong\u003eReady before the first bang:\u003c\/strong\u003e plug it in two weeks ahead, the head start Cats Protection suggests, so the room is prepared long before the night itself.\u003c\/div\u003e\n\u003cdiv class=\"vn-benefit\"\u003e\n\u003cstrong\u003eWorks where your cat hides:\u003c\/strong\u003e it goes in the room your cat already runs to, and the maker rates one diffuser for up to 70 m².\u003c\/div\u003e\n\u003cdiv class=\"vn-benefit\"\u003e\n\u003cstrong\u003eNothing to remember:\u003c\/strong\u003e no spray, no collar, no routine to keep up. It stays on round the clock, and you won't smell a thing.\u003c\/div\u003e\n\u003cdiv class=\"vn-benefit\"\u003e\n\u003cstrong\u003eEverything in the box:\u003c\/strong\u003e the diffuser, a 48 ml refill that lasts about four weeks, and a UK plug, so it's working the day it arrives.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-image-copy-group\"\u003e\n\u003cdiv class=\"vn-image-copy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/VCR-J-0058_feliway_pdp_03_hiding_room.jpg?v=1791064444\" alt=\"FELIWAY Optimum diffuser plugged into a wall socket in a lamp-lit living room, with a cat resting in a bed on top of a tall cabinet\" loading=\"lazy\"\u003e\u003cdiv class=\"vn-image-copy__body\"\u003e\n\u003ch3\u003eSet up the room before your cat needs it\u003c\/h3\u003e\n\u003cp\u003eWhen the bangs start, your cat will head for its safest spot: the top of the wardrobe, a box on its side, the back of a cupboard. You can't stop the noise, but you can decide what that room is like. FELIWAY Optimum releases synthetic cat pheromones, the scent signals cats use to read a place as familiar. People can't smell them. Plug it into a wall socket in the room your cat retreats to most, switch it on, and leave it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-image-copy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/VCR-J-0058_feliway_pdp_05_two_weeks.jpg?v=1791064443\" alt=\"A FELIWAY Optimum diffuser beside a wall calendar with a day two weeks ahead circled\" loading=\"lazy\"\u003e\u003cdiv class=\"vn-image-copy__body\"\u003e\n\u003ch3\u003eTwo weeks is the whole trick\u003c\/h3\u003e\n\u003cp\u003eThis isn't something to grab on the afternoon of Bonfire Night. A diffuser needs time running in the room before it counts, which is why Cats Protection suggests a couple of weeks' head start. For 5 November, that means plugging it in during the second half of October. Do it then and it's one job ticked off while you sort the rest of the plan. If you're later than that, plug it in today. There'll still be bangs to come, right through to New Year's Eve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-callout\"\u003e\n\u003ch4\u003eWhat it will and won't do\u003c\/h4\u003e\n\u003cp\u003eIt won't block the noise, and it isn't a fix on its own. What it does is help the place your cat hides in feel calmer, so the hiding works better. Pair it with the rest of the plan and you've done what you can before the night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-affiliate-cta-slot\"\u003e\n\u003ca href=\"https:\/\/link.amazon\/B0iZunqcL\" class=\"vn-affiliate-cta-img\" target=\"_blank\" rel=\"nofollow sponsored noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/amazon-buy-now-orange.png?v=1790148135\" alt=\"Buy on Amazon\" width=\"920\" height=\"240\"\u003e\u003c\/a\u003e\u003cp class=\"vn-affiliate-cta-slot__line\"\u003ePlug it in two weeks before the first bang. Later than that? Plug it in today, because the bangs carry on to New Year's Eve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-image-copy-group\"\u003e\u003cdiv class=\"vn-image-copy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/VCR-J-0058_feliway_pdp_02_in_the_box.jpg?v=1791064443\" alt=\"FELIWAY Optimum starter kit contents: the plug-in diffuser and one 48 ml refill bottle, side by side\" loading=\"lazy\"\u003e\u003cdiv class=\"vn-image-copy__body\"\u003e\n\u003ch3\u003ePlug in, switch on, done\u003c\/h3\u003e\n\u003cp\u003eThe starter kit is the diffuser and one 48 ml refill. Fit the refill, push the diffuser into a UK socket and turn it on. That's the whole set-up. Keep it on day and night and one refill lasts about four weeks, which covers the build-up to Bonfire Night and the weeks after.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vn-spec-table\"\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eFELIWAY Optimum plug-in pheromone diffuser, starter kit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel\u003c\/td\u003e\n\u003ctd\u003eD92110B (UK version)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFor\u003c\/td\u003e\n\u003ctd\u003eCats and kittens, all ages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn the box\u003c\/td\u003e\n\u003ctd\u003e1 diffuser and 1 refill (48 ml)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOne refill lasts\u003c\/td\u003e\n\u003ctd\u003eAbout 4 weeks, switched on day and night\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eUp to 70 m² per diffuser (maker's figure)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlug\u003c\/td\u003e\n\u003ctd\u003eUK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScent\u003c\/td\u003e\n\u003ctd\u003eOdourless to people\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize and weight\u003c\/td\u003e\n\u003ctd\u003e11.8 x 7 x 12.7 cm, 162 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatteries\u003c\/td\u003e\n\u003ctd\u003eNone needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\n\u003cdiv class=\"vn-callout\"\u003e\n\u003ch4\u003eThe rest of the plan for your cat\u003c\/h4\u003e\n\u003cp\u003eGive it a few high, hidden places, in different rooms and away from doors and windows: a box on its side, an igloo bed, the top of a wardrobe.\u003c\/p\u003e\n\u003cp\u003eBring it in before dark, then shut the cat flap, windows and outside doors. Put a litter tray indoors for the evening.\u003c\/p\u003e\n\u003cp\u003eLeave the inside doors open, so it can move between hiding places as the noise shifts.\u003c\/p\u003e\n\u003cp\u003eLet it hide. Don't coax it out or pick it up. It'll come out when it's ready, even if that's the next morning.\u003c\/p\u003e\n\u003cp\u003eThe full countdown, for cats and dogs, is in \u003ca href=\"https:\/\/blog.vivanutrition.shop\/pets-scared-of-fireworks\/\"\u003eour fireworks guide\u003c\/a\u003e on the VivaNutrition blog.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq\"\u003e\u003cdl\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eWhen should I plug it in for Bonfire Night?\u003c\/dt\u003e\n\u003cdd\u003eAbout two weeks before the fireworks start, which is the head start Cats Protection suggests. For 5 November, that's the second half of October. If you've left it later, plug it in now: fireworks carry on well past the 5th, and New Year's Eve isn't far behind.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eWill it stop my cat being scared of fireworks?\u003c\/dt\u003e\n\u003cdd\u003eNothing you plug in will stop the bangs, and this isn't a fix on its own. It helps make the room your cat hides in feel calmer, which is why it works best alongside hiding places, closed curtains and a cat kept in after dark. If your cat panics, hurts itself or is still frightened days later, talk to your vet.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eWhere should I put it?\u003c\/dt\u003e\n\u003cdd\u003eIn the room your cat retreats to most, the one with its favourite hiding spot. Plug it straight into a wall socket. The maker rates one diffuser for up to 70 m², which is more than most living rooms.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eWill I be able to smell it?\u003c\/dt\u003e\n\u003cdd\u003eNo. It's odourless to people.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eHow long does it last?\u003c\/dt\u003e\n\u003cdd\u003eThe refill in the box lasts about four weeks with the diffuser on day and night. After that, the diffuser takes a new refill.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eIs it OK for kittens?\u003c\/dt\u003e\n\u003cdd\u003eYes. The maker says it's for cats and kittens of all ages.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eDoes it work for dogs?\u003c\/dt\u003e\n\u003cdd\u003eNo, it's made for cats. For dogs, the diffuser to look for is Adaptil. Our fireworks guide covers what else a frightened dog needs.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vn-faq__item\"\u003e\n\u003cdt\u003eIs this the UK version?\u003c\/dt\u003e\n\u003cdd\u003eYes. This page links to model D92110B, which has a UK plug. Some FELIWAY Optimum listings on Amazon are imports with a different plug, so if you shop around, check the model number.\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv class=\"vn-affiliate-cta-slot\"\u003e\n\u003ca href=\"https:\/\/link.amazon\/B0iZunqcL\" class=\"vn-affiliate-cta-img\" target=\"_blank\" rel=\"nofollow sponsored noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/amazon-buy-now-orange.png?v=1790148135\" alt=\"Buy on Amazon\" width=\"920\" height=\"240\"\u003e\u003c\/a\u003e\u003cp class=\"vn-affiliate-cta-slot__line\"\u003eGet your cat's hiding room ready while there's still a head start.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"vn-affiliate-disclosure\"\u003eAs an Amazon Associate we earn from qualifying purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n","brand":"FELIWAY","offers":[{"title":"Default Title","offer_id":62742967878019,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/3365\/6364\/files\/VCR-J-0058_feliway_pdp_01_product_white.jpg?v=1791064443","url":"https:\/\/vivanutrition.shop\/it\/products\/feliway-optimum-diffuser-starter-kit-cats-b08ldnz1rf","provider":"VivaNutrition","version":"1.0","type":"link"}